We're taking a break, beginning February 1, 2021. We will not be accepting orders during the break. Receive 15% off for picking up your order in Calgary with code YYCISHOME at checkout.
We're taking a break, beginning February 1, 2021. We will not be accepting orders during the break. Receive 15% off for picking up your order in Calgary with code YYCISHOME at checkout.
Cart 0

Why Fox + Flwr?

We haven't always been Fox + Flower!  In fact, our brand used to be called Foxy Fragrance.  

Foxy Fragrance was started in August of 2017, when I found out that my full-time job wasn't a reliable income.  I had one missed paycheque from them, and that was enough for me to decide that I needed to have a little side gig in case bills came through and my paycheque didn't.

I ordered a small amount of candle-making supplies, made up two dozen 4 ounce candles, and sold them (mostly to family and friends).  I really enjoyed the candle production process.  I also enjoyed having my home space smell like candles for a few days afterward.  I started selling my candles in stores, mostly on consignment arrangements.  I printed labels from my home printer, and did every delivery myself.

Fast forward a couple of years, and seeing many new candle makers join the market in my areas, and I had thought I should do something to differentiate my product from those of fellow candle makers.  I was looking for different types of vessels, and eventually concluded that I would make my own!  I was thrilled to find that I could purchase molds for concrete planters, and instead, pour candles in the completed vessels.  

To do this, it was time to change my branding.  The first branding that I had was a logo that I'd made in Microsoft Paint.  I loved it, but it wasn't suitable to move forward in the way I was hoping.  Graham and I thought about a new name for quite some time before we settled on Fox + Flower.  It was a way for us to include the old brand with the new; to bring our candle brand into our new concrete vessels, but expand the brand to include a range of planters, and hopefully inspire our customer base to use their empty vessels as planters.  

We get asked a lot why the name is Fox + Flower.  Now you know.